To really learn the art of marketing, check out these websites

There are so many websites brim-full of useful information, insightful research and helpful guidance - you could lose a whole day reading them. (Or more likely several hours every single day you go near the internet!)

You'll be very glad to know that we've done the hard work for you. Below are links to some of the most informative and thought-provoking websites we know:

 

Get inside the heads of your customers and prospect

Most marketing gurus take themselves far too seriously. Not Sean D'Souza! His amazing marketing insight comes with great charm and dollops of humour. Subscribe to his newsletters - they're bound to get the grey matter working . I'm a dedicated fan and I bet you become one too.


Business practicalities and advice from GOV.uk

GOV.uk is now the government's portal for all things business. It has masses of good solid information on how to set up and run a business. 


Free email newsletter services with MailChimp 

That's right! MailChimp are so confident you'll love their service they offer a completely free service - you don't even have to give credit card details. You will be limited to 1,000 names on your mailing list and a maximum of 6,000 emails per month.

To be honest, when you're first setting up a list, this will be more than adequate while you get to grips with creating effective newsletters. I love the way they have loads of brilliant "how to" guides too. It makes sense for them to help you get the most out of their service and it means you don't have to spend too much time on the learning curve.

And once you've used it for several months and measured the level of business it brings in, you can then decide if you want to extend your use to the pay-for service and calculate the likely return on your investment.

 

Get to grips with Google Adwords and Facebook Advertising 

Perry Marshall is pretty much the world's No.1 authority of Google Adwords and Facebook Advertising, so please take a look at his website if you need help on understanding how to use these media effectively and not just burn your budget.

 

Join the Chris Cardell fan club

Chris tells it like it is - and you'd better listen to him. He dispenses nuggets of wisdom about marketing like raindrops from the sky - or should that be hailstones... He wants you to give him your email address though, which means you get his regular missives.

Please note - we regularly check links are still active, but if we miss one please drop us an email and we'll get it sorted. Thanks