What's new in Marketing

  

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 

 

A short rant about "Solutions"

Posted by Di on Thursday, November 26, 2009 Under: Copywriting
I offer Business Solutions

What does that tell you? Not much!

You're either: 
screaming at your screen - "just tell me what you actually do!!"
or
you've switched off and moved on...

and if you use the word "solutions" that's exactly how your reader is reacting

Act NOW

Scan all your copywriting - website, brochure, leaflets, everything

Be precise in your wording to make it easy for your reader understand how you can help them.

End of rant.

In : Copywriting 


Tags: copywriting usability 
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