What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


Showing category "Copywriting" (Show all posts)

11 Words you should never use in Sales and Marketing

Posted by Di Brooksbank on Thursday, January 24, 2013, In : Copywriting 
This is a post from Jeff Haden. I won't call him a guru because he hates the word! Keep reading and you'll see what I mean

 Want to stand out from the pack? Stop sounding like the pack.

Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to buy?


Whether spoken or written, words make sales happen.

Or not.

Too many salespeople (and marketers and advertisers) use the same words to describe their products and services. Pretend I'm a p...

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A short rant about "Solutions"

Posted by Di on Thursday, November 26, 2009, In : Copywriting 
I offer Business Solutions

What does that tell you? Not much!

You're either: 
screaming at your screen - "just tell me what you actually do!!"
you've switched off and moved on...

and if you use the word "solutions" that's exactly how your reader is reacting


Scan all your copywriting - website, brochure, leaflets, everything

Be precise in your wording to make it easy for your reader understand how you can help them.

End of rant.

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