What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


Showing category "New Product Development" (Show all posts)

Carradice launch City Classics range to great acclaim

Posted by Di on Wednesday, October 27, 2010, In : New Product Development 

Carradice growth continues unabated. The original British bike bag company is now the brand of choice for all retro-loving cycle commuters.

The key trend identified at Cycle Show 2009 was the need for smart cyclist commuter bags. Their current range included several bags aimed at that sector, with the emphasis on functionality. So the last year was spent designing and road-testing prototypes. The finished result was launched at Cycle Show 2010 in October to fantastic acclaim. David and the tea...

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