What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


Does your website measure up to Google's new algorithm?

Posted by Di Brooksbank on Friday, April 17, 2015 Under: Website Design
The way we use the internet has changed massively in the last few years.

Everywhere you go, you see people engrossed in their smartphones or tablet while they're waiting for a train or bus, grabbing a quick coffee... checking their emails, facebook, twitter and websites.

Is your website mobile-friendly?
Google's new SEO algorithm is heavily focussed on how mobile-friendly your website is. All the time and money you've put into getting superb SEO rankings could be lost overnight when the new Algorithm comes into force on APRIL 21st, 2015

However, you can check if your website passes muster at the Google Developers website
This handy widget will let you check how your website will be seen by googlebots and identify any problems. The site also gives advice on how to fix those problems, depending on which CMS you use, and how to ensure you implement mobile SEO best practices.

How will it change the look of my website?
  • Is the text too small to read?
  • Is the content wider than the screen?
It may be useful to set columns on your website, which will show up one under the other on mobile devices, thus keeping the relevant information together. You can experiment with different layout options and check how they are viewed on all platforms - laptops, tablets and mobiles.

The important thing to keep in mind is that your website has to work for the humans who are reading it as well as the googlebots. 

In : Website Design 

Tags: google mobile smarphone tablet