Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di.
That's right! MailChimp are so confident you'll love their Email Marketing service they offer a completely free service - you don't even have to give credit card details. You will be limited to 1,000 names on your mailing list and a maximum of 6,000 emails per month. More details here
To be honest, when you're first setting up a list, this will be more than adequate while you get to grips with creating effective newsletters. I love the way they have loads of brilliant "how to" guides too. It makes sense for them to help you get the most out of their service and it means you don't have to spend too much time on the learning curve.
And once you've used it for several months and measured the level of business it brings in, you can then decide if you want to extend your use to the pay-for service and calculate the likely return on your investment.
In : Marketing Tools