What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


Should I pay to get to the top of Google?

October 29, 2009

Many web marketing specialists claim they can get you to the top of Google - how do they do that? 
The best web marketers have been established for several years and have networks of directory sites which all link into a sizeable web that the spiders find very attractive. Hence they can guarantee that your website will get found. But you will have to pay to get a slice of their intellectual property.

One of my favourite web marketing specialists is livetech.co.uk - check out the natural rankings they've achieved for their clients


Does your eNewsletter pass the spam test?

October 29, 2009

When you email a newsletter, are you sure it actually gets seen by your recipients? Did you know that up to 46% of all permission-based emails are blocked by over-zealous ISP's spam filters.

So even when people subscribe to your newsletter - it may not even reach them. Most filters spot when the same message is being pushed to many of their customers, but also the language you use can have an adverse effect on whether your message is allowed or blocked.

I came across this website which will ...

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What keywords should I use to promote my website?

October 29, 2009

How can you be sure you're using the best keywords when you submit your website to the search engines? 

You know you need to find keywords that lots of people are searching on, but the only way to give yourself an advantage on search engines is to find keywords that are not being heavily used by your competitors.

Luckily Google (where would we be without them!) have a tool that allows you to check out these two factors. Check it out here

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How easy is it to do my own web marketing?

October 29, 2009

Money paid to a consultant on web marketing is money well spent? Not when you're paying them to do what you can do for free.

Why all the mystery that surrounds submitting your website to the search engines. Is it a complicated procedure? How much will you be charged by a consultant?

Don't pay a penny - it's dead easy to do it yourself. Here's the google sumbission page http://www.google.com/addurl/?continue=/addurl

Go to it!

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Is the internet the right place to sell my product? How comfortable are people making that choice?

October 28, 2009
Research by Dr Didier Soopramanien of Lancaster University Management School shows that people who are happy to buy online are generally happy to buy all kinds of products online. The research focussed on attitudes to buying 2 categories of products - CDs and personal effects - which have very different search and experience attributes and therefore different levels of product-specific risk.

You may think that if your product is one customers will want to experience before buying (ie pick up...

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