What's new in Marketing

  

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 

 

Showing Tag: " seo" (Show all posts)

Pay less per click

Posted by Di on Thursday, November 26, 2009, In : Internet Marketing 
How much are you spending on Google Adwords?

Probably far too much for the business it brings in. There are 2 key steps to maximise your Return on Investment:

1 Improve your PPC Quality Score
2 Improve your "Clicks to Customer" Conversion Rate

The common factor in both these steps is the Landing Page your adword leads to.

Did you know your competitors could be paying less per click than you but still get a higher position on search pages?

That's down to Quality Score.

Google rates you on how releva...
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Should I pay to get to the top of Google?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing 

Many web marketing specialists claim they can get you to the top of Google - how do they do that? 
 
The best web marketers have been established for several years and have networks of directory sites which all link into a sizeable web that the spiders find very attractive. Hence they can guarantee that your website will get found. But you will have to pay to get a slice of their intellectual property.

One of my favourite web marketing specialists is livetech.co.uk - check out the natural ra...


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