What's new in Marketing

  

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 

 

Showing Tag: "ctr" (Show all posts)

Google Adwords: Improve your campaign without losing what's working

Posted by Di on Monday, December 7, 2009, In : Internet Marketing 
The godfather of Google everything, Perry Marshall, sent me this vital information in his latest newsletter.

It tells you everything you need to know about improving your Adwords Campaign without taking a serious dip in performance during change-over:

After hundreds of Adwords account consultations, I've often seen that a guy can have an account that's a real mess, but it's still working, still profitable. Great improvements can and must be made, BUT must be done without screwing up what was...


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