What's new in Marketing

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di.

Showing Tag: "google" (Show all posts)

Google Adwords: Improve your campaign without losing what's working

Posted by Di on Monday, December 7, 2009, In : Internet Marketing

The godfather of Google everything, Perry Marshall, sent me this vital information in his latest newsletter.

It tells you everything you need to know about improving your Adwords Campaign without taking a serious dip in performance during change-over:

After hundreds of Adwords account consultations, I've often seen that a guy can have an account that's a real mess, but it's still working, still profitable. Great improvements can and must be made, BUT must be done without screwing up what was...

Pay less per click

Posted by Di on Thursday, November 26, 2009, In : Internet Marketing

How much are you spending on Google Adwords?

Probably far too much for the business it brings in. There are 2 key steps to maximise your Return on Investment:

1 Improve your PPC Quality Score
2 Improve your "Clicks to Customer" Conversion Rate

The common factor in both these steps is the Landing Page your adword leads to.

Did you know your competitors could be paying less per click than you but still get a higher position on search pages?

That's down to Quality Score.

Google rates you on how releva...
Continue reading ...

Should I pay to get to the top of Google?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing

Many web marketing specialists claim they can get you to the top of Google - how do they do that?

The best web marketers have been established for several years and have networks of directory sites which all link into a sizeable web that the spiders find very attractive. Hence they can guarantee that your website will get found. But you will have to pay to get a slice of their intellectual property.

One of my favourite web marketing specialists is livetech.co.uk - check out the natural ra...

What keywords should I use to promote my website?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing

How can you be sure you're using the best keywords when you submit your website to the search engines?

You know you need to find keywords that lots of people are searching on, but the only way to give yourself an advantage on search engines is to find keywords that are not being heavily used by your competitors.

Luckily Google (where would we be without them!) have a tool that allows you to check out these two factors. Check it out here

How easy is it to do my own web marketing?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing

Money paid to a consultant on web marketing is money well spent? Not when you're paying them to do what you can do for free.

Why all the mystery that surrounds submitting your website to the search engines. Is it a complicated procedure? How much will you be charged by a consultant?

Don't pay a penny - it's dead easy to do it yourself. Here's the google sumbission page http://www.google.com/addurl/?continue=/addurl

Go to it!