What's new in Marketing

  

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 

 

Showing Tag: "link" (Show all posts)

Why are press releases good for getting search traffic to your website?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing 

To get a good search engine ranking you need to build links to your website. How can press releases help? 

 Press Releases are great for Search Engine optimisation. If you want to rank highly on the search engines for your industry you need to get good quality on topic web pages linking to your website. It used to be that any link pointing to your website would do, but now search engines look more at the quality. The press release is basically an article about your industry that you can make l...


Continue reading ...
 

Should I pay to get to the top of Google?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing 

Many web marketing specialists claim they can get you to the top of Google - how do they do that? 
 
The best web marketers have been established for several years and have networks of directory sites which all link into a sizeable web that the spiders find very attractive. Hence they can guarantee that your website will get found. But you will have to pay to get a slice of their intellectual property.

One of my favourite web marketing specialists is livetech.co.uk - check out the natural ra...


Continue reading ...