What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


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11 Words you should never use in Sales and Marketing

Posted by Di Brooksbank on Thursday, January 24, 2013, In : Copywriting 
This is a post from Jeff Haden. I won't call him a guru because he hates the word! Keep reading and you'll see what I mean

 Want to stand out from the pack? Stop sounding like the pack.

Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to buy?


Whether spoken or written, words make sales happen.

Or not.

Too many salespeople (and marketers and advertisers) use the same words to describe their products and services. Pretend I'm a p...

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Free Email Newsletter Service from MailChimp

Posted by Di on Wednesday, January 5, 2011, In : Marketing Tools 

That's right! MailChimp are so confident you'll love their Email Marketing service they offer a completely free service - you don't even have to give credit card details. You will be limited to 1,000 names on your mailing list and a maximum of 6,000 emails per month.  More details here

To be honest, when you're first setting up a list, this will be more than adequate while you get to grips with creating effective newsletters. I love the way they have loads of brilliant "how to" guides too. I...

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Carradice launch City Classics range to great acclaim

Posted by Di on Wednesday, October 27, 2010, In : New Product Development 

Carradice growth continues unabated. The original British bike bag company is now the brand of choice for all retro-loving cycle commuters.

The key trend identified at Cycle Show 2009 was the need for smart cyclist commuter bags. Their current range included several bags aimed at that sector, with the emphasis on functionality. So the last year was spent designing and road-testing prototypes. The finished result was launched at Cycle Show 2010 in October to fantastic acclaim. David and the tea...

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