What's new in Marketing

  

Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 

 

Showing Tag: "usability" (Show all posts)

Design your website the way people will use it

Posted by Di on Monday, December 14, 2009, In : Website Design 
People don't read websites - well, not when they first land on them.

They scan the page to see if it feels like it contains the information they're looking for.

And they scan the page in an "F"-shaped pattern - generally, two horizontal stripes and a left-hand vertical. Take a look at these examples from web-usability guru Jakob Neilsen's eyetracker studies:


Note: the hotter the colour, the more the viewers looked at that area.

So, what does this mean for your web page design?
  1. Hit the reader ...

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A short rant about "Solutions"

Posted by Di on Thursday, November 26, 2009, In : Copywriting 
I offer Business Solutions

What does that tell you? Not much!

You're either: 
screaming at your screen - "just tell me what you actually do!!"
or
you've switched off and moved on...

and if you use the word "solutions" that's exactly how your reader is reacting

Act NOW

Scan all your copywriting - website, brochure, leaflets, everything

Be precise in your wording to make it easy for your reader understand how you can help them.

End of rant.

Continue reading ...