What's new in Marketing


Marketing doesn't stand still. Everything I ever learnt formally studying marketing is pretty much obsolete now, so I'm continually keeping up to date with new developments. This blog is a mix of what I'm doing with clients and a digest of new directions and tactics in Marketing - with the occasional rant thrown in for good measure. I hope you find this useful. Di. 


Showing Tag: "website" (Show all posts)

Design your website the way people will use it

Posted by Di on Monday, December 14, 2009, In : Website Design 
People don't read websites - well, not when they first land on them.

They scan the page to see if it feels like it contains the information they're looking for.

And they scan the page in an "F"-shaped pattern - generally, two horizontal stripes and a left-hand vertical. Take a look at these examples from web-usability guru Jakob Neilsen's eyetracker studies:

Note: the hotter the colour, the more the viewers looked at that area.

So, what does this mean for your web page design?
  1. Hit the reader ...

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Pay less per click

Posted by Di on Thursday, November 26, 2009, In : Internet Marketing 
How much are you spending on Google Adwords?

Probably far too much for the business it brings in. There are 2 key steps to maximise your Return on Investment:

1 Improve your PPC Quality Score
2 Improve your "Clicks to Customer" Conversion Rate

The common factor in both these steps is the Landing Page your adword leads to.

Did you know your competitors could be paying less per click than you but still get a higher position on search pages?

That's down to Quality Score.

Google rates you on how releva...
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What keywords should I use to promote my website?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing 

How can you be sure you're using the best keywords when you submit your website to the search engines? 

You know you need to find keywords that lots of people are searching on, but the only way to give yourself an advantage on search engines is to find keywords that are not being heavily used by your competitors.

Luckily Google (where would we be without them!) have a tool that allows you to check out these two factors. Check it out here

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How easy is it to do my own web marketing?

Posted by Di on Thursday, October 29, 2009, In : Internet Marketing 

Money paid to a consultant on web marketing is money well spent? Not when you're paying them to do what you can do for free.

Why all the mystery that surrounds submitting your website to the search engines. Is it a complicated procedure? How much will you be charged by a consultant?

Don't pay a penny - it's dead easy to do it yourself. Here's the google sumbission page http://www.google.com/addurl/?continue=/addurl

Go to it!

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