People don't read websites - well, not when they first land on them.

They scan the page to see if it feels like it contains the information they're looking for.

And they scan the page in an "F"-shaped pattern - generally, two horizontal stripes and a left-hand vertical. Take a look at these examples from web-usability guru Jakob Neilsen's eyetracker studies:


Note: the hotter the colour, the more the viewers looked at that area.

So, what does this mean for your web page design?

1. Hit the reader ...

Continue reading ...